Accounting Salon Interviews: Kenji Kuramoto of Acuity

David and Blake catch up with Kenji Kuramoto, CPA, at the 2019 Accounting Salon in New Orleans. Kenji shares how his Atlanta-based firm Acuity is taking the reverse trajectory of many firms when it comes to services, getting into bookkeeping and then tax after being solely advisory for many years. Acuity is unique in other ways, too. The firm employs direct sales methods more similar to those of a B2B software startup than a CPA firm. You'll also learn why Acuity doesn't call their bookkeepers "bookkeepers," and lessons Kenji has learned along the way as Acuity builds out its CAS tech stack.

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Show Notes

  • 00:46 - Why Acuity is starting to offer tax services after being a solely advisory and bookkeeping firm for many years
  • 02:07 - Kenji shares the background on his firm Acuity
  • 04:56 - Acuity takes a B2B software startup approach to sales, unusual for an accounting firm
  • 07:01 - Kenji shares why they don't call their bookkeepers "bookkeepers"
  • 08:50 - How Acuity builds out their CAS technology stack and lessons learned along the way
  • 11:39 - Watch Kenji and Matt's YouTube show, Drink While You Think
  • 14:50 - Follow Kenji Kuramoto on Twitter

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Creators and Guests

David Leary
Host
David Leary
President and Founder, Sombrero Apps Company
Accounting Salon Interviews: Kenji Kuramoto of Acuity
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