The Accounting Podcast | What is mid-market and why should accountants care? 🎙 Live at Sage Intacct Advantage 2019

What is mid-market and why should accountants care? 🎙 Live at Sage Intacct Advantage 2019

November 20, 2019 / 19:18/E131

Founded in 1999, Sage Intacct was one of the earliest cloud accounting applications on the market — and now one of the most successful. That's why David and Blake were eager to sit down at Sage Intacct Advantage with Rob Reid, Chairman Mid-Market Solutions (formerly CEO of Intacct, prior to the Sage acquisition), and Kevin Cumley, Director of the Accountants Program. In this episode, we chat with Rob and Kevin about the growth opportunity for Sage and their accounting firm partners in the mid-market, the needs of mid-market businesses, why top accounting firms use Sage Intacct in their practices, and what it was like trying to convince accountants and their clients that cloud is secure back in the still early days of the internet.

Sponsors

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Show Notes

01:18 – Meet Rob Reid, chairman of Sage Mid-Market Solutions Group
01:23 – Meet Kevin Cumley, director of the Sage Intacct Accountants Program
01:40 – What really is 'mid-market'?
04:34 – Doing cloud before cloud was a thing - Sage Intacct began as a cloud firm some 20 years back!
05:02 – Sage Intacct helps firms deliver outsourced accounting and financial services to their clients
06:44 – What separates Intacct from other players in the field?
08:17 – For small organizations, understanding cash takes priority over GAAP, until they need investors. Intacct offers insight from both perspectives
11:48 – Sage's Accountants Program offers extensive training and certifications to get them prepared to use the Intacct platform effectively
14:21 – It can't be that hard to satisfy accountants, can it ...?
16:57 – Innovative firms understand the importance of combining the technology with their accounting expertise
17:39 – Practice lines, such as tax and audit are on the decline, making outsourcing more attractive

Connect with our guests

Rob Reid, Chairman Mid-Market Solutions, Sage
- LinkedIn: https://www.linkedin.com/in/rob-reid-2b72896/
- Twitter: https://twitter.com/SageIntacctRob
Kevin Cumley, Director, Accountants Program, Sage Intacct
- LinkedIn: https://www.linkedin.com/in/kevincumley/
- Twitter: https://twitter.com/KevinCumley

Get in Touch

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